Revis Situation About Ego and Not Substance

22 Oct

Darrelle Revis, the Jets shutdown corner, is all the rage this week in New York for ending an interview.  Sports Talk Host Mike Francesca on WFAN pestered Revis continuously about his 100 yard interception return this past weekend and whether or not he was guilty of interference on the play.

You can read elsewhere about what happened in the interview in detail, but essentially, the host (Francesca) was enjoying getting Revis riled up and eventually the Jets PR man directed Revis to hang up.  Not surprisingly, Francesca doesn’t have a great relationship with the Jets, but his fan base was loving it.  Francesca knows that and kept pushing the agitated player to try to get more emotion out of him.

The problem, in my mind, with this is that Francesca was just feeding his ego and not pursuing substance.  As a radio producer and a host in my previous life, this is one of the types of circumstances that would most annoy me.  As entertained for the moment or the day Francesca’s fans were by the exchange, so much more could have come from a different approach.  Allowing Revis a more comfortable, non-combative environment, could provide an opportunity for him to share more about his insight on the upcoming game for the Jets and even better, a chance he could join the show again later in the season.

Granted most player and coach interviews don’t amount to anything and even some of the guys that give you their cell number and say, “call anytime” don’t really pan out, you always have the chance of developing a rapport with a player, coach, PR person, or other team insider that may give you more (on or off the record) than you could ever expect to get otherwise.  Or you could go for the moment of entertainment like Francesca did.

Yeah, I’ve made that choice too.  Anyone who knows my history knows that I personally killed any chance that Rick Sutcliffe will ever join Scott & BR again on XX 1090 in San Diego.  That being said, I hope I’ve learned some lessons over the years and though entertaining hosts are nice, I prefer mine to provide a little substance too and when you operate from all ego it’s hard to really give your listeners the information I think they really want.  Really want if they’re really fans of a particular team.  If they’re just listening for the entertainment, then you’re serving your clientele properly by focusing on the shallow end of the pool, but you probably won’t catch me tuning in anytime soon.


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